PORTFOLIO

 

See it here, ladies and gentlemen.

 

All the strategy and planning results in visuals that are custom-tailored to meet my clients’ needs. Broken down by type, here are some examples of the work I’ve done along the way.

 

Branding & Identity

A logo is an important part of doing business. Careful attention to color, mood and clarity are paramount. If your logo doesn’t communicate who you are instantly, you are in big trouble. Here are a few brands who have trusted me to develop their brandmark.

 

GRAPHIC

DESIGN

Graphic Design

Waddell Creative provides high quality graphic design and production assistance for a wide array of print mediums ranging from print ads to starter kits and brochures to full scale trade show displays.

 

WEB

DESIGN

Web Design

A web presence the world’s window into your business. It should clearly communicate in mood and tone your brand message and goals quickly, and be easy to navigate from any device (computer, smart phone or tablet).

 

Services

 

Your lifestyle brand—elevated.

 

We don’t just build websites. We don’t do just graphic design. We don’t just do social media. At Waddell Creative, our services include strategy, brand identity, graphic design, copywriting, print and web advertising, websites design and development, mobile sites, social media support and more.

It’s all about your big picture!

 

No matter the place you’re at —

 

We’ll help you bring your marketing and branding to the next level with:

 

• Branding/Logos

• Web design

• E-Newsletters

• Social Media

• Mobile design

• Marketing collateral

• Copywriting

• Partner package

 

Whether you choose a la carte services, or one of our packages

we are dedicated to helping elevate your brand.

 

Get started with a Purpose Session – Roar!

One hour. Before starting any project, a Passion and Purpose Session is the best place to begin. With you, we take an in-depth look at your business, define your target audience, your goals, competitors, and brands you love and loath. With this information, we can develop a specialized plan and the team needed for success.

 

Want to pay one price each month and have all your creative needs handled? Let’s talk about a custom ongoing partner package.

 

$4000-6500

Talk to me!

$5500-7000

Packages

  • Passion and Purpose Session

    an in-depth look at your business, audience and goals.

  • Branding/Logo

    an instantly recognizable brand mark that quickly communicates your mission.

  • Web Design

    Customized for your business. (Pricing varies depending on standard or CMS design.)

  • E-Newsletter

    a custom-designed newsletter template to keep in touch with your clients.

  • Social Media

    Facebook and Twitter pages that represent your brand image.

  • Mobile Design

    A website that’s easy to view on phones and tablets.

  • Marketing Collateral

    The materials you need to market your business (includes any 3 from the Marketing Collateral list).

  • Copywriting

    For your website, social media page and marketing collateral.

  • Passion and Purpose Session

    an in-depth look at your business, audience and goals.

  • Branding/Logo

    an instantly recognizable brand mark that quickly communicates your mission.

  • Web Design

    Customized for your business. (Pricing varies depending on standard or CMS design.)

  • Mobile Design

    A website that’s easy to view on phones and tablets.

  • Marketing Collateral

    The materials you need to market your business (includes any 3 from the Marketing Collateral list).

  • Copywriting

    For your website, social media page and marketing collateral.

  • Passion and Purpose Session

    an in-depth look at your business, audience and goals.

  • Branding/Logo

    an instantly recognizable brand mark that quickly communicates your mission.

  • Web Design

    Customized for your business. (Pricing varies depending on standard or CMS design.)

As you'd expect, this comprehensive package covers all the bases - and gets attention.

For the brand that has big ideas and needs some help telling the world about them.

This kick-off style package is perfect for the small business that needs the basics.

  • Web Design

    It goes without saying that a website is a must in today’s marketplace. You really aren’t in business if you don’t have one. Just like your business is unique, there really isn’t a one-size-fits-all approach to web design

    (contrary to some claims).

     

    Custom-Designed CMS Website

    Want to make updates yourself? If you foresee content changing rapidly and often, you might consider a site built on a Content Management System platform (CMS). This sort of system allows you (or someone on your team) to edit content without knowing ANY code, and it will allow you to make updates quickly and easily. $5500

     

    Custom-Designed Standard Website

    Don’t need updates that often? If your site will only need updating occasionally, then a standard site with no CMS might be just right. This type of solution is perfect for the business that just doesn’t want to deal with site maintenance. Waddell Creative is happy to make changes and bill for them as needed. $3000

     

    CMS Training

    If you can create a Microsoft Word document, editing a website using a CMS will come naturally for you. Included with a CMS-based design, you’ll get four, hour-long training sessions (for up to 2 people) that will teach you how to use the CMS. Additional training is available at an hourly rate of $75.

     

    Hosting

    Finding the right hosting package for your particular site can be daunting. Many hosting providers make it even more confusing by selling you services you don’t need. Furthermore, if your site expires it can wreak havoc on your business. Let us handle the hosting. We will set you up with a package that is perfectly suited to your business needs. And you never have to worry about the hosting expiring or worse, your website disappearing. We track it and simply bill you when the time is right. No hassle. No Worry. $150 annually

     

    Plug-Ins and Add-ons

    We include Search Engine Optimization and Site Backup plug-ins as a standard practice on all our site designs. However, each website is different and has different needs. Your site may need some special functionality to help tell your brand’s story, such as a video jukebox or an image slideshow. There are other widgets like eCommerce solutions or even ways for your customers to download or upload electronic documents, if needed. The off-the-shelf solutions that are available today seem limitless. In the past, developing web applications was very expensive. Not anymore. There are hundreds of off the shelf add-ons that can be customized for your sites unique needs for very little money, and we can handle it all.

     

    Forms

    With our web designs, you get up to 2 forms free. The most important forms are a contact form or questionnaire. Other examples might be Secure Client intake forms, Reservation Forms, Product Inquiry and Search Forms.

     

  • Mobile Design

    Have you heard the news?

    PC sales continue to decline by about 10% each quarter

    since the end of 2012. And guess what else we heard?

    By 2015, nearly 80% of web browsing will be on a mobile device. Wow; our world IS changing—and with mobile design, you’ll be ready.

     

    Mobile sites are different from websites. Good ones are completely different in design, even if the colors and logos are the same. A mobile site is optimized and responsive to the device that is viewing them. A good mobile site will pull only the really important bits into large view. It strips away extraneous visual data and simplifies the navigation into something that can be navigated with your index finger. Horizontal design gets swapped out with Vertical orientation and Text and graphics get minimized. Think about it. Tiny screens can only hold so much. If you are trying to cram your entire desktop site into the palm of your hand, how much could you see? If mobile surfers can't read your site quickly, they are going to go somewhere else - quickly. Up to 8 pages: $1000

     

    Just like we did for FAM&M, we will help you re-purpose and reformat your content for a mobile site.

     

  • Social Media

    Know you need to get social—but not sure how?

     

    We’ve got your back there too. We’ll design your Facebook and Twitter page presence. We also have experts on hand that can help you develop a strategy and plan. FB + Twitter Design Only: $1000.

     

    Developing a social media strategy is in our wheel house too. We will help develop a tactical plan that will reach your audience and deliver the messaging that will drive sales and loyalty.

  • E-Newsletters

    Are you in your prospects’ inbox?

     

    If you don’t have a presence in the email box your customer base, you are missing out on a powerful tool. We can develop a strategy, copy and design to generate sales based on email presence. Quarterly Updates ($1000 annually), Monthly Updates ($3000 annually).

  • Marketing Collateral

    With running a business comes many marketing needs.

    We can handle them all—always keeping your brand’s assets front and center.

     

    Brochures

    Rack Card + TriFold + Full size Brochure $1000

     Want copy with that? + $750

     

    Other Collateral (pick three from below) $500

     Business Card

    Letterhead

     Envelope

     Mailing Label

     Postcard

     One Sheet/Flyer

    Sales Folder

     Bookmark

     Power Point Template

     

    What’s your marketing need? Let’s talk about the perfect solution.

     

  • Copywriting

     

    If you need help with copy for your website or marketing materials, we can help with a copy package add-on. Industry-specific language can often differentiate you from your competition. Our group of copywriters can speak in just about any voice. Whether it is Marine, Hospitality, eCommerce, Software, Pharmaceutical, Food & Beverage, Architectural and Interior Design - the list goes on - a unique copywriter can be assigned giving you the peace of mind that you will be speaking the language of your industry and more importantly, your target audience.

     

  • Ongoing Partner Package

     

    Want to experience the benefits of a

    full-time marketing department?

     

    If you want the benefits of a marketing department, without paying for full-time employees, partner packages are a great way to go. You get priority service for the same price every month. Let’s talk about which package would be right for your business.

     

     

Talk to me!

$6000-8000

Talk to me!

CLIENTS

Brands I have helped

 

Acting as chief creative liaison with established brands, I have developed graphic strategies myself or directed and guided a staff to maintain the integrity of an established brand and its personality. There have also been times when a completely new look or graphic sensibility was required. Every client was unique, and no matter the situation, I worked tirelessly to generate success, sales and positive reactions.

 

Corporate

ARAMARK

Chesapeake Benefits

CBRE

Coca-Cola

Lockheed Martin

Thompson, Ventulett, Stainback (now TVS Design)

 

 

Higher Education

Strayer University

University of Maryland, University College

Washington College

Harry Hughes Center for Agro-ecology, University of Maryland

 

 

 

Lifestyle Brands

Attraction Magazine

Chrysler Group

Carrot Top Child Care

The Collection

BoatU.S.

Carla Massoni Gallery

Cross Street Realtors

Ethos of Annapolis

Flow Salonspa

Gobbler Hill Farm

Deep Landing Workshop

Evergrain Bread Company

Full Throttle

FUZE

Honest Tea

The Islands of the Bahamas

LaFleur & Associates

Morris Yachts

NOS - Energy Drink

Sokenbicha

The Mainstay

 

 

Highly Regulated

Daytrana

FAM&M, Inc.

INTUNIV

Noramco (Johnson & Johnson)

Noven Therapeutics

Pfizer

People's Bank of Kent County

Roche

Shire Pharmaceuticals

Vyvanse

Welkin

 

 

 

PRAISE

 

Happy clients are the biggest motivator of all.

Scroll down to see some feedback that clients have provided:

 

 

"Greg is so easy to work with. He really means it when he says he is a collaborator. He has the ability to translate strategy and direction into creative marketing that's impactful.

 

When timelines are tight, his calm manner is reassuring that the job will get done, and get done right. And it did."

 

        Shannon Watkins

        Marketing Director

        Coca-Cola North America

"Greg provided to us a  website that not only functions using current technology, it is also visually pleasing and communicates directly to our target audience.

 

His responsiveness and humor made the experience seem effortless."

 

Jody Baker

Director of Operations

FAM&M, Inc

"Absolutely love this guy!

Finally, someone understood what we needed. Greg listened to our needs and delivered.

He sincerely cares and he's a good dresser to boot!

 

Thank you, Greg Waddell!  You are the Best!"

 

 

Stacy Kendall

Broker & Owner

Cross Street Realtors

"Greg was a tremendous help in modernizing our company website. Not only was he efficient in his work, his overall approach to the process was unparalleled. Rebranding is a very delicate process, and Greg’s patience and professionalism assured that we made the right choice. His responsiveness and support through the development of the website was handled perfectly. We greatly appreciate the time spent with Greg to redevelop our website, as well as our business.

 

We will continue to utilize his services moving forward."

 

Greg Dawson

Chesapeake Benefits

"We've worked with many other designers and none have measured up to Greg's collaborative spirit, creative understanding and drive to "get it right".

 

His eye for clean intuitive design and ability to not only take creative direction but also own the creative process when it's called for, is unusual in our experience.  He gets the underlying business needs and artfully combines those with his keen design sensibility, to consistently produce work that exceeds expectations "

 

      Andy O'Dell

      CCO

      Clutch Holdings

 

 

 I am writing to thank you for an amazing job creating our web site, The Collection.  Not only did you zero in on the look we wanted but created a style that is synonymous with the character and menu of our gallery. Because we are in the business of showing and selling art and decorative arts, the look of our web site is extremely important to us. In addition, we wanted a site that was not only clean in appearance but operated with ease and simplicity. You were able to meet those requirements.

 

Thank you for your patience, attentiveness, and creativity. We are most grateful.

 

Susan Kerns

The Collection

 

443-480-3792

greg@waddellcreative.com

PO Box 51

Kennedyville, MD 21645